After winning its first ever Emmy award in 2001 for the high-speed interface FireWire, Apple’s video editing software, Final Cut Pro, has won this year’s Emmy for its influence on the television industry. The 2002 Primetime Emmy Engineering Award was presented by the Academy of Television Arts & Sciences in Hollywood. “We are delighted to receive this coveted award,” says Elias Abou–Rustom, Director of Marketing and Sales at Arab Business Machine Limited (ABM), who have been distributing Final Cut Pro across the Gulf region for the last two years. “Middle Eastern broadcasters have benefited from the use of Apple’s Pro Cut. However, there is still scope for local channels to utilise the editing expertise offered by this software and we are sure that with time, Final Pro Cut will take over the editing facilities of most broadcasters in the region”.”The Final Pro Cut has certainly been a blessing to the film and television industry, all over the world, as editing costs has been greatly reduced through the product. We are sure that its popularity in emerging markets such as the Middle East will rapidly increase in coming years,” adds Abou – Rustom.Broadcasters such as ABC, CBS, NBC, CNN, MTV, ShowTime, the Discovery Channel and ESPN are presently using the software for their various productions.
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