Sama X, an authorised global reseller of Starlink services, marked its debut at GITEX Global this year, showcasing its advanced satellite-based connectivity offerings under the theme “Effortless Connectivity, Limitless Business”. The company presented a suite of solutions designed to address the connectivity needs of enterprise, government, and private sector users – both on land and at sea.
Launched in early 2025 and backed by Alghanim Industries, Sama X is an official global channel for Starlink’s low-Earth orbit (LEO) satellite internet services. Starlink is recognised as the most sophisticated internet system currently deployed, providing high-speed, low-latency connectivity across remote and underserved regions.
During its participation at GITEX, Sama X introduced visitors to its personalised approach to satellite communication. Services include individual consultation, fast installation, local support, and a 24/7 bilingual call centre in English and Arabic. The company also highlighted its proprietary ‘MatriX’ customer portal, which enables users to manage and monitor their network performance with ease.
“When traditional networks fall short, Sama X delivers reliable connectivity that keeps you running,” says Amit Somani, CEO of Sama X. “Our debut at GITEX Global reflects our strong commitment to our customers across the region and across the globe”.
From straightforward high-speed internet access to comprehensive private network solutions, Sama X’s offerings aim to meet the full range of connectivity demands. In addition to demonstrating its technical and operational capabilities, the company used its GITEX platform to engage directly with potential clients and partners, offering insights into its services and customer-centric model.
Starlink services have already received regulatory approvals in Jordan, Oman, Qatar, Bahrain, Yemen and Lebanon, while in the UAE, the service has been authorised for maritime use.
The growing momentum behind Starlink adoption across the region signals the start of a new era of satellite-powered connectivity, enabling digital access and operational continuity across both terrestrial and maritime environments.
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