Aldar inks deal to bring House of Fraser to Yas Mall

Toy store Hamleys and fashion brand Joe Fresh also signed up for mall which is set to open in November
Aldar inks deal to bring House of Fraser to Yas Mall
By Andy Sambidge
Fri 18 Jul 2014 10:05 AM

Aldar Properties has announced a new partnership agreement with Retail Arabia, which will see a new concept House of Fraser department store open in Yas Mall in Abu Dhabi.

The deal will also bring the first Hamleys - the oldest and largest toy shop in the world - store to Abu Dhabi, as well as the first Joe Fresh - the international fashion brand - store in the UAE.

Mohammed Al Mubarak, Aldar's CEO, said: "We are very pleased to announce our partnership with Retail Arabia as we continue to bring unique retail experiences to Yas Island and the wider Abu Dhabi retail landscape.

"We are particularly pleased to see House of Fraser's continued expansion in the UAE and to be the first to market in Abu Dhabi with Hamleys and Joe Fresh demonstrates our commitment to creating the best and most unique shopping experiences for our customers."

Nabil Daud, CEO, Retail Arabia International added: "This is a very exciting moment for Retail Arabiaand we are delighted to partner with Aldar on what we see as one of the region's most exciting retail projects for some time.

"The House of Fraser at Yas Mall will give customers a new shopping experience as we roll out our new exciting concept and will be home to a range of international brands launching for the first time in the UAE. The first Hamleys and Joe Fresh stores in Abu Dhabi will also make a big contribution to the existing strong retail mix at Yas Mall."

Yas Mall is scheduled to open in November with more than 300 stores, growing to over 400 stores and outlets including F&B brands, a 20 screen cinema operated by VOX Cinemas, the largest hypermarket in Abu Dhabi which will be operated by Geant and a family entertainment zone.

Another major department store signing is expected to be announced in the coming weeks, Aldar added.

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