A generational milestone has been reached for the economic powerhouses of the Arabian Gulf
Author Archives: Marwa Kaabour
Marwa Kaabour is a CMO-level executive with 25+ years’ experience in establishing and leading strategic marketing communications for global and regional brands in the Middle East. Among her achievements is establishing marketing and communication functions from scratch for companies and government entities.
In addition to her strategic ‘from scratch’ capabilities, developing core functions for large and portfolio businesses, leading cross-functional teams, and creating harmony and efficiencies in both marketing and comms — as well as contributing to organizational transformation.
Marwa is a diverse expert with specializations such as business transformation and digitization, strategic marketing, sustainability, branding, public relations, brand management, corporate communications and executive profiling. Her core expertise lies in elevating strategic management, creation and launch of B2C, B2G and B2B brands, media relations, corporate communication, change management, and growth marketing.
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