As part of its ambition to become a regional benchmark for sustainable leisure, entertainment, and tourism (LET) experiences by 2030, the Abu Dhabi-based Miral has unveiled its comprehensive sustainability strategy across the group.
The creator of immersive destinations and experiences in the UAE, Miral will place a strong emphasis on its responsibility to provide a brighter future and the long-term strategy underscores its commitment to positioning its destinations and attractions as regional references for sustainable practices.
Among some of the key initiatives outlined in Miral’s strategy are…
- Developing Miral’s Sustainable Design Guidelines to ensure all new projects meet stringent environmental standards, using LEED and WELL ratings as assessment frameworks.
- Increasing carbon efficiency by 3 per cent per year across all existing assets by enhancing energy and water efficiency while reducing waste.
- Transitioning to 100 per cent use of treated wastewater for secondary uses across all assets by 2030.
- Implementing a green mobility strategy to reduce reliance on private vehicles and promote sustainable transportation options.
- Reduction of single-use plastics across all assets.
- Developing and implementing a comprehensive carbon neutrality roadmap to net-zero emissions.
The strategy has been devised with three main objectives – develop the most sustainable LET experiences in the region; operate LET experiences in the most sustainable way in the region; and position Miral destinations as the most sustainable in the region.
Mohamed Abdalla Al Zaabi, Miral’s Group CEO, commented: “Miral is pursuing a major milestone in its advancement by putting sustainability at the core of everything we do.
“Our Sustainability Strategy will guide this evolution, ensuring responsible growth and innovation while delivering lasting value for our stakeholders and the community. It also demonstrates our commitment to contributing to the UAE’s Net Zero 2050 Strategy to address climate change, while driving sustainable tourism in Abu Dhabi.”
The strategy relies on four pillars…
Experiences for a better world: Miral aims to foster cultural enlightenment through attractions like Qasr al Watan and champion nature protection with initiatives like the Yas SeaWorld Research and Rescue Center.
Decarbonisation and resource management: A multi-faceted approach is adopted to improve Miral’s carbon efficiency across its assets and minimise its environmental impact, which includes implementing energy efficiency measures across its operations, transitioning to renewable energy sources, exploring carbon offsetting initiatives, and embedding sustainable design principles into all new construction projects. This will also apply to resource management.
People: This pillar ensures the well-being of Miral’s employees through initiatives that champion diversity and inclusion, Emiratisation, professional development, and a healthy work-life balance. This responsibility extends towards upholding the highest standards for the welfare of construction workers.
Sustainable development: Miral’s sustainability efforts will expand towards its destinations. These encompass responsible supply chain management by prioritising sustainable procurement, promoting sustainable tourism practices in collaboration with partners, and creating more sustainable destinations by offering greener mobility options.
The company is responsible for the development of Yas Island and overseeing Saadiyat Island’s Destination Management Strategy. It has a portfolio of world-class assets, including SeaWorld Yas Island, Ferrari World Yas Island, Warner Bros. World Yas Island, CLYMB, Yas Waterworld, Yas Marina, Yas Bay Waterfront and Etihad Arena. Miral is currently developing Natural History Museum and a Harry Potter-themed land within Warner Bros. World.
Follow us on
