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Revealed: UAE’s top 10 most intimate brands 2020
Emirates ranks #5th and is the only homegrown brand among the Top 10 Most Intimate Brands, according to MBLM’s Brand Intimacy 2020 Study.
The Brand Intimacy 2020 Report analysed the responses of 6,200 consumers and 56,000 brand evaluations across 15 industries in the US, Mexico and the UAE.
Brand: Microsoft
Rank: 10
Industry Rank: 4
Quotient: 52.6
Can’t live without: 43% of Microsoft users can’t live without the brand
Brand: Nissan
Rank: 9
Industry Rank: 5
Quotient: 54.2
Can’t live without: 28% of Nissan users can’t live without the brand
Brand: Mercedes-Benz
Rank: 8
Industry Rank: 4
Quotient: 56.2
Can’t live without: 25% of Mercedes-Benz users can’t live without the brand
Brand: Ford
Rank: 7
Industry Rank: 3
Quotient: 57.9
Can’t live without: 22% of Ford users can’t live without the brand
Brand: Samsung
Rank: 6
Industry Rank: 3
Quotient: 58.5
Can’t live without: 29% of Samsung users can’t live without the brand
Brand: Emirates
Rank: 5
Industry Rank: 1
Quotient: 61.1
Can’t live without: 25% of Emirates Airlines users can’t live without the brand
Brand: Toyota
Rank: 4
Industry Rank: 2
Quotient: 61.2
Can’t live without: 32% of Toyota users can’t live without the brand
Brand: Honda
Rank: 3
Industry Rank: 1
Quotient: 61.3
Can’t live without: 30% of Honda users can’t live without the brand
Brand: Google
Rank: 2
Industry Rank: 2
Quotient: 62.6
Can’t live without: 50.5% of Google users can’t live without the brand
Brand: Apple
Rank: 1
Industry Rank: 1
Quotient: 73.3
Can’t live without: 45% of Apple users can’t live without the brand
