Al-Futtaim Group has signed an agreement to distribute the luxury hybrid Fisker vehicle in the GCC and the Middle East.
The Dubai-based family owned business will be an exclusive partner to showcase the full range of Fisker luxury plug-in hybrid vehicles for the first time in this region.
The agreement will allow Al-Futtaim to distribute Fisker exclusively in the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Egypt and the Levant, it said in a statement.
Dubai Festival City’s automotive park will house Al-Futtaim’s first regional flagship dealership for Fisker, it added.
Al-Futtaim’s automotive division represents some of the world’s most popular brands including Toyota, Lexus, Hino, Honda, Volvo, Chrysler, Jeep and Dodge.
Fisker Automotive is an US car company committed to producing luxury electric vehicles and is designing and developing the world’s first line of premium plug-in electric hybrid vehicles.
Its first Fisker model – the Fisker Karma Sedan – has already picked a number of global awards in its debut sales year.
Len Hunt, president – automotive, Al-Futtaim Group said: “We are excited to represent Fisker Automotive across the GCC and MENA Region as exclusive distributors of the luxury plug-in hybrid brand.
“We are well placed and proud to partner with Fisker and support their vision of delivering uncompromised, responsible luxury to this part of the world. This will be a very successful partnership indeed.”
Fisker expects to ramp up Karma production to sustain Middle East demand for the world’s first luxury plug-in hybrid electric vehicle which continues to be built in the USA at Fisker’s Wilmington Delaware factory.
Henrik Fisker, CEO and co-founder, said: “It is key for us to have our presence in the Middle East and Gulf region as the company expands outside America and extends its reach globally.”
The Karma sedan allows the driver to select between two driving modes – Stealth mode for relaxed all-electric driving and Sport mode to access the vehicle’s full power.
Stealth mode provides efficient emission-free operation for a range of up to 50 miles.
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