Football governing body FIFA is set to launch a new NFT (non-fungible token) collection, ahead of the World Cup in Qatar, later in September.
The ‘FIFA+ Collect’ NFT will be powered by AlGorand Blockchain, FIFA’s official blockchain platform, and will allow global fans to own unique digital collectibles at an affordable rate, “from the greatest game moments to the most iconic FIFA World Cup™ and FIFA Women’s World Cup™ art and imagery,” FIFA said in a statement.
“Fandom is changing and football fans around the world engage with the game in new and exciting ways,” said FIFA’s chief business officer Romy Gai said.
Gai added the announcement makes collectibles available to fans “democratising the ability to own a part of the FIFA World Cup. Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms.”
FIFA+ Collect will release a range of initial collections and details of upcoming exclusive and limited-edition collections to be released soon.
The collectibles will be available on the digital platform FIFA+.
“From launch, FIFA+ Collect will be available across all web and mobile devices and in three language editions (English, French, and Spanish), with several additional languages to follow,” the statement said.
Powered by AlGorand blockchain “FIFA’s platform – via a truly decentralised and scalable public blockchain – is the first tangible representation of the technical partnership recently announced between FIFA and Algorand,” AlGorand’s interim chief executive officer Sean Ford said.
Ford added: “The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans around the world.”
FIFA World Cup Qatar 2022 will run from November 20 until December 18.
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