beIN media group’s flagship channel beIN sports, has partnered with Twitter to share bespoke content throughout the world’s biggest football event, which kicks off in Qatar on November 20, this year.
beIN sports is the official broadcaster of the FIFA World Cup Qatar 2022 across the Middle East and North Africa (MENA) region.
“When Twitter talks sports, the world listens. From firing up fan excitement to meeting fans on their home turf, Twitter is the best place to connect to the moments that get the world talking — right where it’s happening,” Twitter’s global partnerships MEA and Turkey director Kinda Ibrahim said.
Ibrahim added by working with the region’s biggest sports broadcaster, “near real time match highlights” will be provided to fans who “drive the intensity and build community around one of the most watched global sporting events.”
beIN sports will be responsible for sharing content for regional audiences across Twitter, highlighting the biggest moments of the 28-day tournament.
Brands and marketers will be provided association opportunities via Twitter Amplify sponsorship, the statement said.
“Each match will be highlighted through content clips, one match recap and an in-studio analysis, aired through the beIN sports official handle, @beINSPORTS for a total of 320 videos.”
“Our teams will be working night-and-day to deliver the best content and insight – using the latest cutting-edge technology,” beIN MENA’s director of digital Faisal Mahmoud Al-Raisi explained.
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