Maharah Human Resources Company has signed a brand licence agreement (BLA) with ManpowerGroup to operate in Saudi Arabia under the global Manpower brand, strengthening its role as a gateway for international companies entering the Kingdom.
The agreement was concluded on the sidelines of the US–Saudi Investment Forum in Washington DC.
Under the deal, Growth Avenue Investment Company, a wholly owned subsidiary of Maharah, will manage the Manpower business in Saudi Arabia. The partnership will deliver a full range of human resources services, including permanent and temporary staffing, professional recruitment, outsourcing, and specialised workforce solutions, drawing on ManpowerGroup’s global expertise.
Abdulaziz Alkathiry, CEO of Maharah, described the agreement as “a defining moment” in the company’s journey. He said the partnership would enhance Maharah’s presence in high-skill recruitment and outsourcing, strengthening its competitiveness in Saudi Arabia’s human resources market.
François Lançon, Regional President, Asia Pacific and Middle East (APME) at ManpowerGroup, said the collaboration reinforces the company’s presence in the Gulf region and enables it to bring its global workforce solutions expertise to Saudi Arabia. He noted that the partnership will focus on supporting talent and contributing to long-term development in the Kingdom.
ManpowerGroup operates more than 2,100 offices in around 75 countries and territories, providing recruitment, professional, and outsourcing services across a wide range of sectors.
As a Saudi-listed joint stock company with paid-up capital of SAR475 million, Maharah is one of the Kingdom’s leading human capital firms, offering integrated workforce solutions across more than 240 professions.
The agreement highlights Maharah’s plans to expand its professional services and underscores Saudi Arabia’s growing role as a regional hub for workforce innovation and international investment.
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