Noon.com will stream IPL matches for the 2023 and 2024 seasons in its app.
The online retail giant has acquired digital streaming rights to broadcast the cricket tournament matches in the UAE, Saudi Arabia and Egypt.
The IPL is the most viewed cricket league in the world, with reports that more than 500m people will stream matches on their devices worldwide.
Noon.com IPL stream
Pricing details and subscription packages have not yet been published, but noon.com says it will stream all matches on its app.
Tanweer Anwar, VP of Monetisation at noon.com, said: “This year is going to be a big one for noon. We’re excited to bring customers new features and a bigger, better experience than ever before.
“Content is the key to keeping customers, increasing the number of times they buy from you, and making your commerce offering more appealing.
“We’re even more excited to watch our selling partners grow and succeed as a result of our commitment to finding new and exciting ways to engage with our customers.”
The noon.com streaming will include English commentary, pre-match build-up, post-match analysis and high-quality video.
Noon.com intends to will incorporate adverts into the viewing experience and will allow customers to click and go directly to advertised product pages or brand websites.
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