Riyadh Air’s newly unveiled cabin crew uniforms are not just stylish attire, but a symbol of Saudi Arabia’s natural beauty and the airline’s commitment to luxury, CEO Tony Douglas told Arabian Business.
In an exclusive interview, Douglas revealed how the uniforms, designed by Saudi fashion designer Mohammed Ashi and showcased at Paris Haute Couture Week, reflect the airline’s brand identity and vision.
The full collection of the uniforms, in “Dark Amethyst” for men and “chic and elegant Electric Amethyst” for women, is scheduled to launch early next year, he said.
“The unique amethyst shades pay homage to Saudi Arabia’s stunning lavender fields and are rooted within Riyadh Air’s primary colour,” said Douglas.
“The Saudi fashion designer took inspiration from the Riyadh Air aircraft livery to deliver completely bespoke colours for the new timeless collection. They were also carefully designed to complement the cabin interiors which will be revealed later this year.”
The CEO emphasised how the uniforms align with the airline’s brand identity.
“Riyadh Air is redefining air travel, and partnering with a fashion designer such as Ashi speaks volumes about the quality of the brand and the standards it is setting for itself.”
Douglas praised the collaboration with Ashi, noting that both entities share “a common DNA of luxury, style and a forward-looking vision.”
He highlighted how the designer incorporated distinctive Riyadh Air elements into the uniforms, including “the iconic canopy twist found in the brand” and “the same modern lines seen in the Riyadh Air logo.”
The uniforms are part of the carrier’s broader vision to revolutionise the future of air travel “through a premium aviation experience for both guests and team members.”
The new airline is on track to launch its first commercial flight in 2025 and aims to operate flights to more than 100 destinations by 2030.
As the airline prepares for its launch, these uniforms represent more than just employee attire. According to Douglas, they symbolise “our ongoing journey to redefine air travel through innovation, luxury, and unparalleled service.”
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