Saudia, the national flag carrier of Saudi Arabia, has unveiled its new premium amenity kit collection in collaboration with the renowned lifestyle brand ELIE SAAB.
The partnership marks a groundbreaking moment as ELIE SAAB’s celebrated elegance and sophistication take to the skies for the first time, exclusively for Saudia’s first-class and business class guests.
The bespoke kits redefine luxury inflight, offering the airline’s premium guests an indulgent, elevated experience both onboard and beyond their journey, Saudia said.
Saudia unveils luxury kits
Saudia’s first-class female guests will be treated to ultra-chic bags, including an elegantly crafted vanity case featuring the iconic ELIE SAAB motif in quilted faux leather for outbound flights and a refined jewellery box-inspired design for inbound journeys.
The airline’s male guests in first-class will be presented tasteful and roomy voyager cases in premium pebble grain faux leather, featuring a side handle and detachable strap for ease and versatility.
Business class guests – male and female – will be equally indulged with two distinct bag designs each for their outbound and inbound flights, ensuring every premium guest enjoys a sophisticated ELIE SAAB branded amenity kit, the airline said.
Each kit will feature a selection of premium ELIE SAAB skincare products to nourish and hydrate the skin, including a revitalising face mist, hand and body lotion, as well as an ELIE SAAB Eau de Toilette, adding a touch of elegance and refinement, it said.
Reflecting a commitment to sustainability, the amenity kits incorporate eco-conscious elements, with toothbrushes, socks, and eye masks crafted from recycled materials, and cosmetics and dental kits wrapped in FSC-certified paper—seamlessly blending luxury with environmental responsibility.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said the collaboration with ELIE SAAB is a defining moment in Saudia’s journey to elevate guest experience and redefine inflight luxury.
“As one of the world’s iconic luxury brands, ELIE SAAB brings unparalleled sophistication to our skies, perfectly complementing Saudia’s mission to deliver world-class hospitality.
“Together, we are creating something truly extraordinary, taking the artistry and elegance of ELIE SAAB to the world, while bringing the world to Saudi Arabia,” he said.
Roland Grohmann, FORMIA’s CEO & Managing Partner, said the company is pleased to present an elegant collection for Saudia’s premium guests in collaboration with ELIE SAAB, demonstrating the perfect blend of sustainability and luxury.
“FORMIA is proud to have facilitated this exclusive partnership for Saudia, marking the debut of ELIE SAAB for airline passengers,” he said.
Elie Saab Jr. CEO of ELIE SAAB Group, said the company is delighted to collaborate with Saudia and offer guests a glimpse into the refined world of ELIE SAAB.
“This bespoke collection has been meticulously designed to bring the elegance and sophistication of ELIE SAAB’s signature style to the skies, offering an exceptional experience for travellers,” Saab Jr said.
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