UAE healthcare operator Burjeel Holdings has signed a memorandum of understanding (MoU) to create a joint venture with Saudi Arabia’s Leejam Sports Company.
The new venture between the two companies will see a joint establishment which operates a network of over 60 physiotherapy, rehabilitation and wellness centers in Leejam clubs across the kingdom.
This will also include rehabilitation and sports medicine facilities in Saudi Arabia’s main centers.
Burjeel Holdings JV with Leejam in KSA
“The centers will offer physiotherapy, restoration, and wellness services including vitamin infusion, oxychambers and cryotherapy, as well as complementary medicine services including ayurveda and naturopathy, with a particular focus on sports medicine and advanced rehabilitation treatments,” Burjeel Holdings and Leejam Sports Company said in an emailed statement, adding that the centres will also see medical services for pain, musculoskeletal, and neurological problems.
The new joint venture is supported by the Saudi Ministry of Sport, and will initially open six centers in the next quarter in Riyadh city.
“Our collaboration with Leejam to provide high-quality services in rehabilitation and sports medicine is significant as we commence operations in KSA, renowned for its love of sports, and especially football,” Burjeel Holdings’ founder and chairman Dr. Shamsheer Vayalil said.
Vayalil added: “Professional and recreational athletes of all levels and passionate youngsters stand to benefit from comprehensive care, ranging from prevention to rehabilitation, which will be tailored to their specific needs. These offerings will create a world-class support system enabling sportspersons to elevate their performance. We are also committed to supporting the transformative Vision 2030, which acknowledges the importance of partnerships with the private sector to promote sports for wellbeing.”
The new venture will also boost Saudi Arabia’s efforts to strengthen its sports sector as it aims to be a global industry leader. The kingdom had recently announced its plans to invest in the sports and gaming sectors as part of its efforts to diversify its national economy away from oil.
“The MoU confirms the company’s commitment to harnessing the full extent of its capabilities to raise the level of healthcare and physical fitness, and to achieve a healthier life for body and mind. Our partnership with Burjeel Holdings, a leader in the field of healthcare services, ensures integrated sports medicine services of the best international standards,” Leejam Sports’ chairman Ali Al Sagri added.
The joint venture partnership will be operated through a newly formed company established under Saudi law and in which Burjeel and Leejam will each hold an equal 50 percent shareholding, the statement added.
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