Dubai Holding Entertainment’s varied attractions will become even more accessible for the Chinese market after it entered a strategic partnership with Trip.com Group.
Under the partnership, Trip.com Group, a leading global online travel agency, will become the General Agency and Preferred Partner for Dubai Holding Entertainment (DHE) in China.
By integrating DHE’s offerings into its platforms, Trip.com will provide users with easy access to destinations such as Dubai Parks and Resorts – the Middle East’s largest theme park destination featuring Motiongate Dubai, Real Madrid World, Legoland Dubai Theme Park and Water Park. Also included are The Green Planet Dubai, Wild Wadi Waterpark, Inside Burj Al Arab Tour, Global Village, The View Palm Jumeirah and more.
Chinese travellers will get enhanced convenience and valuable options for exploring the best entertainment and leisure experiences Dubai has to offer.
This tie-up is part of a broader effort to expand DHE’s reach and attract travellers from key international markets, with a particular focus on the growing demand for travel experiences in Dubai. It is expected to drive increased tourism to the UAE.