Describing Dubai’s booming real estate market as “fun and ferocious,” renowned property expert Daniel Daggers has urged buyers to exercise caution in what has become one of the world’s hottest luxury property sectors. Known globally as “Mr. Superprime,” Daggers offered insights into the city’s dynamic market in an exclusive interview with Arabian Business.
Daniel Daggers, founder of the high-end real estate firm DDRE Global and a prominent figure in the hit Netflix show Buying London, has earned a reputation for handling some of the world’s most prestigious property deals, amassing over $6 billion in global transactions. His firm, specialising in bespoke services, has facilitated some of Dubai’s largest real estate deals, including two recent transactions exceeding $30 million and $40 million, he revealed to Arabian Business.
“Dubai is a relatively new market for many of our clients,” said Daggers. “They want someone they trust to guide them through a complex and fast-moving environment. That’s what DDRE Global provides – expert advice in what is a ‘fun and ferocious’ market.”
The meteoric rise of Dubai’s property sector has drawn comparisons to global hubs like London, New York, and Miami. Daggers noted that the city’s top-tier real estate prices, which he says are in some instances reaching $3,500 per square foot, are beginning to signal a potential plateau. “If you benchmark Dubai values to London values, London starts looking pretty reasonable,” he explained. “That’s a sign we might be approaching a climax in Dubai’s market.”
Despite his caution, Daggers remains confident in the city’s long-term appeal, highlighting its lifestyle benefits, tax advantages, and global connectivity. While he anticipates a slowdown in price appreciation, he sees significant opportunities in emerging niches and new market segments within the city.
“Do I think there’s still growth? Of course,” he said. “But perhaps not in price values. Instead, we’ll likely see diversification and the discovery of different opportunities within Dubai.”
“It’s a hot market,” he adds whilst comparing Dubai’s real estate market to a “sweet shop.”
“When you walk into a sweet shop and you want to buy chocolate, there’s loads of chocolates to pick from and you get enticed by all these different wrappers. What you really want is someone to give you advice on what to buy.”
For buyers navigating Dubai’s fast-paced market, Daggers offered a simple piece of advice: proceed with caution. “Markets don’t just keep going up forever,” he warned. “I would be very cautious about what you buy.”
Daniel Daggers’ involvement in the UAE market was highlighted in the Netflix show Buying London, which followed his agency DDRE Global. He said bringing the filming to Dubai was to show his organisation could operate in one of the most ‘important’ markets on the planet.
“We could have gone anywhere, is the truth,” Daggers explained to Arabian Business. “We could have gone to the US. We could have gone to Switzerland, Italy. It was very important for us that we went abroad because a lot of our client base is abroad, and we are a global business. Because we’re so connected, we want to come to Dubai because we recognise it’s a very, very important part of the world nowadays, and it’s a hub for the super-prime market.”
“Doing business in Dubai is fun, but it’s ferociously competitive,” he added.
Daggers emphasised Dubai’s unique position as both a destination for wealth and a crossroads for global capital. “It’s a place of importance, whether it’s wealth coming here to wealth that will be leaving. The Middle East in general is very important. So we wanted to do that.”
“It’s not because I wanted to get a better suntan in the middle of the year,” he joked.
Follow us on
