Dubai’s Department of Economy and Tourism and Real Madrid Club de Fútbol have forged a groundbreaking partnership set to captivate fans and bolster growth opportunities for both entities.
The collaboration, formalised during an official ceremony at Ciudad Real Madrid, is aimed at delivering a many exciting experiences for Dubai and Real Madrid enthusiasts.
The alliance, spanning several years, reflects shared values, ambitions, and a commitment to excellence and innovation.
As part of Dubai’s ambitious Dubai Economic Agenda – D33, the partnership aims to propel the emirate towards its goal of becoming one of the top three global cities.
This October, fans of Real Madrid will have the opportunity to savour a taste of Dubai at Santiago Bernabéu, with the partnership extending to both Real Madrid’s Men and Women Football Teams.
The offerings include unforgettable experiences and top-tier services.
“This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights,” Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), expressed enthusiasm about the collaboration, saying,
“We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world,” Emilio Butragueño, Director of Institutional Relations of Real Madrid, added, emphasising on their shared commitment to excellence.
This partnership not only builds on the long-standing relationship established with Emirates since 2011 but also aligns perfectly with the forthcoming Real Madrid-themed park at Dubai Parks and Resorts.
The park, set to be the world’s first of its kind, will feature a museum, amusement rides, football skill games, as well as food and beverage outlets and retail spaces offering official Real Madrid products.
“Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoying great success together and showcasing Dubai and Real Madrid’s winning spirit to the world,” Kazim said.
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