Dubai Summer Surprises will return with sales, competitions, events and promotions from June 28 to September 1.
Organised by Dubai Festivals and Retail Establishment (DFRE), DSS will deliver 65 days of events, shopping experiences, bargains, special offers and things to do.
Ahmed Al Khaja, CEO of Dubai Festival and Retail Establishment (DFRE), said: “This year’s Dubai Summer Surprises features the biggest summer line-up launched to date. Promising a memorable summer for everyone, we’ve designed an exceptional DSS programme that features thousands of offers and things to do for everyone, from families to friends and couples, and from value seekers and luxury explorers to adventure hunters.
Dubai Summer Surprises 2024
Dubai Summer Surprises Opening Weekend Celebrations will light up the city’s malls on June 28 and 29.
Music aficionados will get a chance to enjoy three opening weekend concerts with a stirring line-up of artists. Georges Wassouf and Al Shami will set the stage on fire at the Coca-Cola Arena on June 28. Three of the biggest sensations of the rapping world – Xzibit, D12, and Obie Trice – will grace the stages of the Coca-Cola Arena on June 29; followed by Ethiopia’s biggest pop star Teddy Afro, who will perform at the venue on June 30.
As previously reported, there will be 12-hour flash sale on June 28. From 10am to 10pm, visitors can grab discounts of up to 90 per cent off across more than 100 brands at Majid Al Futtaim malls. Participating malls include City Centre Al Shindagha, City Centre Deira, City Centre Me’aisem, City Centre Mirdif, and Mall of the Emirates.
As has become tradition, Dubai Summer Surprises will feature a variety of shopping discounts. More than 800 top brands at more than 3,500 stores throughout the city are offering discounts of up to 75 per cent.
In addition to discounts, giveaways and competitions are offering prizes including cars, cash, jewellery and dining discounts.
DSS is giving shoppers the chance to win with the SHARE Millionaire Win a Maserati campaign running from June 28 to September 1. Shoppers who spend AED300 or more at the Mall of the Emirates, City Centre Deira, and City Centre Mirdif will automatically enter into a draw for the chance to win 1 Million SHARE points. Six winners will be crowned throughout the summer, with one lucky shopper also cruising away in a brand new Maserati Grecale GT.
Mall-goers can shop and win a Lexus with Dubai Festival City Mall upon spends of just AED 300, along with instant daily prizes. Plus, IHG hotel guests in Dubai unlock special discounts across the mall’s entertainment and F&B options.
Wafi City is launching its own Spend and Win campaign from June 28 to September 1. Shoppers who spend a minimum of AED 300 across any outlet within the mall, will automatically enter into a grand raffle draw to win a 22.2 carat diamond necklace and earrings set in 18 carat white gold, valued at AED70,000.
The Dubai Summer Surprises Raffle Campaign 2024 will put the keys to a brand-new GAC GS8 2024 in the hands of six lucky shoppers. Upon spends of AED200 or more at 18 participating malls under the Dubai Shopping Malls Group, shoppers can automatically enter into the draw.
The DSS Mega Raffle from June 16 to August 26 will bring eight lucky winners the chance to cruise into the summer in brand new Mini Coopers. Shoppers can buy raffle coupons for AED 50 at ENOC stations or select malls, with every 10,000 tickets sold resulting in a draw.
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