The MICE industry and live events in the UAE seem to have come out of the pandemic in a better shape than before. The healthy appetite for events showed when DXB Live, the event management and organisation services arm of the Dubai World Trade Center (DWTC) announced nearly 10 percent increase in attendance in the first half of 2022, compared to H1 2019 in the pre-pandemic times.
With an increasing number of international, regional and local visitors, the success of these events has spread across all sectors and led to a rise in tourism as a whole.
In the first six months of 2022, DXB Live was an integral part in the success of more than 450 projects, which included 260 events and 43 exhibitions, like Gulf Food, Arab Health, Med Lab, Dubai International Boat Show, Dubai Jewellery Show, and Intersec, amongst others.
The Dubai Association Conference, ICA, Dubai Health Forum and The Knowledge Summit were amongst six global conferences making up the list of achievements for DXB LIVE in 2022. It was a part of UAE’s Golden Jubilee events at Expo 2020 Dubai site and at DWTC.
DXB Live also provided its expertise to a series of 12 concerts at the Expo site, including the Bollywood concert ‘Dabangg’, which drew around 3,500 people. The company was also involved in 36 weddings and 5 graduation ceremonies.
More than 90 exhibition stands were designed and constructed, covering approximately 200,000 square feet. This included 25 pavilions at Gulfood, 10 at the Arabian Travel Market, nine at the Dubai International Boat Show, three at Arab Health, and six at Intersec. DXB Live was also the main contractor for four major exhibitions, including the JGT Dubai Jewellery Show.
Khalid Al Hammadi, Senior Vice President at DXB LIVE, said: “Through its success in providing integrated event management and organisation services, DXB Live continues to enhance Dubai’s position in the events industry, create business opportunities, and increase cooperation between experts and specialists in various fields.
The large footfall of businessmen from all over the world at our events is a testimony of confidence and recognition from the international community for the vital and pivotal role that Dubai plays in increasing global trade.”
January was the most active month of the year in terms of construction and event execution when 159 exhibition stands and pavilions were built, followed by March with 103 and February with 92.
DXB Live designed and conceptualised 23,000 square meters of space in the main gallery hall of Sharjah Children’s Reading Festival which hosted the Art Awards Ceremony. The ceremony saw 296 pieces of art from 48 countries both regionally and internationally installed and featured 10 engaging workshops for visitors.
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