ITP Media Group announced Thursday that it has partnered with Jumeirah Group for the launch of French fine-dining food critique brand Gault&Millau UAE.
The launch will be spearheaded by a number of events, including the Gault&Millau gala dinner. The brand had previously announced its expansion to the region in January 2022, and is set to host an inaugural, invitation-only event on April 14, 2022 at Dubai’s Burj Al Arab.
“The launch of Gault&Millau is a significant moment for the region, and powerful recognition for a culinary scene that continues to demonstrate its position as a major force on the world stage,” Ali Akawi, CEO of ITP Media Group said.
Martin Chambers, Managing Director of ITP Media Group continued: “This landmark three-year launch phase agreement between ITP Media Group and Jumeirah Group underscores both parties’ absolute belief in the region as one of the most innovative and competitive places to operate right now. It is both exciting and truly fitting to align with a partner that has a storied history in setting the benchmark for hospitality in both the UAE and wider Middle East.”
José Silva, CEO of Jumeirah Group said: “Jumeirah Group has been at the forefront of luxury hospitality in the region for the past two decades. A key factor in our success has been an unwavering dedication to signature dining experiences with food and beverage as a strategic brand pillar and our strongest differentiator. Jumeirah has a diverse portfolio with numerous award-winning concepts that are so successful they compete alongside world-renowned independent brands. Our partnership with Gault&Millau UAE is a testament to our ongoing investment and innovation in this space, as we continue to strengthen our position within the region’s exciting food scene.”
Gault&Millau ratings
Gault&Millau’s revered rating system sees restaurants visited anonymously by professional food critics, and then ranked on a scale of 1 to 20, with points awarded based solely on the quality of the food. Any comments regarding service, price and a restaurant’s atmosphere, meanwhile, are considered separately. Based on a restaurant’s overall rating, restaurants are able to display one to five toques (or chef hats), reflecting their standing in Gault&Millau’s guides. All visits by Gault&Millau critics are anonymous and fully paid for.
The brand was founded in Paris in 1969 by two French journalists and food critics, Henri Gault and Christian Millau, who issued the first Gault&Millau Guide of Courses. Now, the brand is a leading authority and critique on fine dining around the world, operating in more than 15 territories globally.
The Gault&Millau trademark currently includes an annual French guide, eight regional guides, 15 licences worldwide, the GaultMillau Academy (established by chefs who have been promoting French gastronomy for over 25 years) and the 109, the guide highlighting 109 young chefs, embodying the revival of French gastronomy in Paris, and PoP by Gault&Millau, offering a selection of atmospheric spots of the moment.
Following the event on Thursday April 14, Gault&Millau will host its first gala dinner in the Middle East in June 2022, where the very first winners and ratings of the brand’s inaugural investigation period will be announced.
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