Dubai’s Rove Hotels has announced a massive expansion plan across the GCC region with a target of 10,000 rooms currently in operation or under development over the next five years.
Currently, the hospitality brand has over 3,400 operational rooms in the UAE, offering co-working areas and gaming hotel rooms among others.
The ambitious expansion decision was made based on the brand’s record-breaking performance in the Middle East region in 2022.
Rove Hotels expands to new destinations
Paul Bridger, Chief Operating Officer of Rove Hotels said: “In this exciting new phase of Rove’s journey, we’re looking forward to taking our unique lifestyle hospitality concept to new destinations.
“As a homegrown brand, we are thrilled to see the tremendous growth in tourism that the region is experiencing, and we believe that Rove Hotels can play an important role in providing accessible quality accommodation options for travellers.”

In addition to its recent expansion plans, Rove also recently announced the launch of Rove Homes, the brand’s entry into the residential properties market.
Rove Home Downtown will offer fully-furnished studios, 1, and 2-bedroom apartments, with smart home features in the city. Located in Downtown Dubai, Rove Home Downtown is set to offer easy access to major attractions such as Dubai Mall, the Burj Khalifa, and Dubai Opera.