UAE real estate firm Taraf announced a new branded residences project in Dubai following the signing of a partnership agreement to collaborate on luxury branded villas with Karl Lagerfeld.
Set to commence in the coming months, this will be the brand’s first property project in the Middle East with only two others located in Marbella and Malaysia.
Low Ping, Group CEO of Yas Holding said: “We’re proud to announce this partnership with a globally recognised brand that will not only add incomparable value to Taraf’s next residential property but also elevate what Taraf stands for in this competitive sector in the UAE.
“Bringing an exclusive development to market together with Karl Lagerfeld underlines our commitment to delivering high-quality offerings in the real estate sector. Karl Lagerfeld’s signature design will reflect uniqueness and sophistication to our project, through aesthetically distinctive and visually striking exclusive villas.”
Karl Lagerfeld CEO Pier Paolo Righi said: “As we embark on this visionary partnership with Taraf, we are not merely building villas; we are crafting unique lifestyle habitats. Together, with Taraf and the team at Karl Lagerfeld that worked with the designer on his architectural projects, we will bring Karl’s very unique idea of exclusive living to Dubai. By blending the artistry of design with the art of real estate, we look forward to offering an unparalleled experience.”
According to recent research, the demand for branded residences in the region has soared driven by heightening interest from high net-worth investors (HNWIs).
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