The second edition of food festival Muscat Eat will be held in the Omani capital city next month, it has been announced.
The festival, which is part of the government’s ambitious 2040 target of 11 million visitors, will take place from November 15-17 at the Al Mouj Golf (GCM Lawn) and will feature authentic traditional Omani cuisines alongside the most popular dishes in the world.
A total of 15,500 food lovers from Oman and neighbouring communities flocked to the event’s first season in 2017 when at least 50 local business owners showcased their fares during the three-day event.
Salim Adey Al Mamari, director general of Tourism Promotion, Oman Ministry of Tourism, said: “Muscat Eat is another excellent opportunity to attract people from all over the world to the capital and discover our traditional, unique, and distinctive cuisines specially prepared by our local chefs. Apart from our succulent traditional dishes, famous international food will be showcased during the festival as well.
“Food is an essential area in which we can further promote Oman as one of the world’s best tourist destinations all year round and it is one of the most effective ways to bond and bring people together regardless of their nationalities and cultural backgrounds. Inspired by our previous success, we are confident that Muscat Eat Season 2 will repeat, if not exceed, the achievements made during the first season,” added Al Mamari.
Sarah Najeeb Al Balushi, founder of the Muscat Eat Festival, said: “We created this event with the intention of throwing the spotlight on the local food industry and eventually help drive in more tourists.
“At the same time, the event is also aimed at supporting local SMEs and creating more employment opportunities, we hope that it can later evolve to being a bigger international food festival and reinforce Oman as a highly preferred destination for food enthusiasts.”