Property TV, an international property channel with a footprint covering the Middle East, the Indian Subcontinent, South East Asia, Australia, Europe, Russia and Africa, has started broadcasting to the Gulf. The channel was launched at a gala event in Dubai earlier this month.
India Nivesh TV Networks Pte Ltd, Singapore, promoters of the channel, said Dubai was selected as the first launch spot for the channel in view of the emirate’s undisputed position as one of the world’s hottest property destinations.
“This region lacked a property channel with an international reach. As the GCC, Singapore and the Indian Subcontinent have emerged as the preferred property investment destinations, we have created a dedicated channel that will air property-related programmes under the infotainment format,” said Rajesh Nuwal, managing director, India Nivesh TV Network, Singapore and India Nivesh Ltd, India.
“Investment in property has become the most favoured type of investment today, and there is a need for a one-stop shop channel for investors and property developers and marketers.
The goal of Property TV is to become the definitive marketplace for buyers, while presenting developers and estate agents with an exciting new platform to market their properties.,” added Nuwal.
Property TV has also set up a production and editorial team in Dubai to do Gulf-specific programming.
The programme grid will include a one-hour Gulf Live show highlighting the most exciting property projects in the region. Additionally, a programme titled WaterFront will focus on waterside properties in Dubai, Abu Dhabi, Ras Al Khaimah, Ajman, Umm Al Quwain, Qatar, Oman, Saudi Arabia and other parts of the region and the world.
“After the Gulf launch, we will be available in India through all major multi system operators (MSOs), thus offering Gulf property developers an access to the Indian market,” stated Prince Goyal, director and CEO of Property TV.
In Singapore, we will be available through Starhub, the sole cable operator, as well as on Singtel’s Internet Protocol television (IPTV) and Astro DTH in Malaysia.”
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