Abu Dhabi Commercial Bank (ADCB) ranked as the top financial institution for customer experience excellence and the second across all sectors in the latest annual survey conducted by KPMG Lower Gulf.
A holistic approach to customer satisfaction, combining excellent services, diverse product offerings, technological innovation, operational efficiency, and a strong focus on security and trust has enabled ADCB to earn the top slot, according to KPMG’s annual Customer Experience Excellence (CEE) report.
The bank said it has continuously invested in advanced technology to support its growing customer base, while recognising the importance of personal interaction with customers.
As part of ADCB’s focus on building a future-ready bank, it continues to invest significantly in its digital transformation programme driving scalable growth, higher productivity, and enhanced customer experience, it said.
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