Commercial Bank International (CBI) has formally unveiled a new corporate identity, hailing it as a new beginning for the bank.
CBI says the identity aims to stress core values of progress, customer service and flexibility.
“This is an exciting new chapter in the history of CBI,” said Khamis Mohamed Buharoon, the chief executive officer at CBI.
“We aim to be projected as a bank with all the answers, a bank that understands what people need and our new corporate identity embodies this promise.
I can assure you an exciting time ahead, for our stakeholders in particular and for banking in general.”
CBI has outlined plans to revamp its existing business units and introduce new divisions.
Real estate, Islamic and brokerage products will be offered as part of a push to better serve the retail sector..
A doubling of its number of branches from 8 to 15 and the installation of more than 50 ATM machines is expected.
In addition to a new management team, the bank’s workforce has expanded to 400 professionals, with UAE nationals making 30%.
CBI started operations on May 1991 with one branch in Ras Al Khaimah and one in Dubai with paid up capital of AED 44 million and authorised capital of AED 100 million.
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