Abu Dhabi National Energy Company (TAQA) has unveiled a new brand identity for its group companies and said Abu Dhabi Distribution Company (ADDC) and Al Ain Distribution Company (AADC) will be brought under a single new brand called TAQA Distribution.
Established in 2005, TAQA is one of the largest listed integrated utility companies in Europe, the Middle East and Africa (EMEA). TAQA activities cover the entire utility value chain, including generation, transmission, distribution, water solutions, and energy services.
This new brand identity brings scale to TAQA’s customer-facing business and will enable it to further develop its customer services, new products and services. The new structure is expected to significantly increase awareness and understanding of the size and breadth of the company’s utility activity.
In addition, TAQA will rebrand its wholly-owned operating companies. Abu Dhabi Transmission and Despatch Company (TRANSCO) will become TAQA Transmission. Sustainable Water Solutions Holdings (SWS Holdings) will be rebranded as TAQA Water Solutions and Abu Dhabi Energy Services (ADES) will become TAQA Energy Services.
TAQA Distribution will also play a key role in the company’s low carbon power and water plans. It will strengthen its operational efficiency alongside sister companies TAQA Water Solutions and TAQA Energy Services.
Jasim Husain Thabet, TAQA’s Group Chief Executive Officer and Managing Director, commented: “In the past four years we have been driving improvements in the performance of TAQA’s operating companies and growing our business. These changes to the brands will provide a major boost to the awareness and understanding of the scale and breadth of TAQA’s role in Abu Dhabi and the scope of our activities as one of the largest integrated utilities in EMEA and a national champion for the UAE.
“Our increased visibility and awareness will support our continued efforts to grow in the UAE and internationally as prospective partners will more readily understand the full extent of what we can do. TAQA’s operations underpin part of the daily life of millions of people globally through the power and water services we provide.”
On the merger of ADDC and AADC, Omar Al Hashmi, TAQA Distribution’s incoming Chief Executive Officer, added: “ADDC and AADC have powered our communities for decades, ensuring that essential energy and water is delivered to every home in Abu Dhabi. Unifying the two will create a distribution powerhouse.
“Combining the strengths and talents of both into a single entity will enhance the service we provide to our customers while also creating a more dynamic and more innovative organisation.”
The new TAQA Distribution brand will appear on the electricity and water bills of the consumers and in other usages from January 2025.
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