Positive Zero, a decentralised decarbonisation infrastructure business headquartered in the UAE, launched its new brand identity as a consolidated platform for clean distributed power generation, energy efficiency, and sustainable mobility.
The brand launch follows the company’s recent announcement of a landmark investment of up to $400 million from BlackRock’s Diversified Infrastructure team.
The investment is expected to boost Positive Zero’s growth and innovation in the GCC region, where it offers a range of decarbonisation solutions, including distributed generation, energy efficiency, and clean mobility solutions.
Mohammed Abdulghaffar Hussain, Co-Founder and Chairman of Positive Zero, with the unveiling of the consolidated brand identity, the company is well-positioned for rapid growth in the UAE and the region.
“Positive Zero is now well positioned to meet the imperatives set out by the region’s governments: to triple the use of renewable energy and double energy efficiency by 2030, thereby delivering up to 85 percent of the reduction needed to fossil fuel use,” he said.
Positive Zero was formed through the consolidation of three leading businesses in their fields: SirajPower, the leading provider of financed distributed generation in the GCC, Taka Solutions, the largest energy services company in the UAE, and HYPR Energy, the first mobile battery and energy storage systems provider in the region.
The group combines the capabilities of these three verticals offering end-to-end services with data-driven clean energy solutions at no upfront costs and providing them through a “servitization” model that enables organisations of all types to take charge of their energy infrastructure and be part of the clean energy transition.
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