Video sharing platform YouTube offers more effective engagement, says digital star
Social media star Logan Paul has claimed YouTube is the best platform for digital influencing.
Speaking at today’s ITP Live Conference in The Address Dubai Mall, he said the video platform, on which he has 13 million followers, results in more effective engagement when compared to photo sharing space Instagram.
“YouTube is definitely the best platform for influencing. There’s a difference between someone watching you on Instagram for 60 seconds and someone watching your video on YouTube for 15 minutes every single day,” he said.
"That’s why Kim Kardashian and Justin Bieber don’t get the same reaction as me when I walk in the mall,” he added, referring to his first ever regional appearance in the Dubai Mall yesterday November 12, where the 22 year old broke the world record of the biggest meet and great to ever take place.
Paul also predicted platforms such as Vine will eventually die out, and advising influencers to learn to adapt to different and changing platforms.
"YouTube is here to stay. Vine is going to go. One thing I’m very good at is hopping from platform to platform. You have to know where the tide is going and what you’re going to do next,” he said.
However, the influencer, who is worth at least several million dollars, said he will not be a vlogger forever. Aiming, instead, to be the world’s biggest entertainer.
“I’m going to vlog for probably another 1 or 2 years, and then it’s on to the next thing. I don’t know what the next thing is, and it might not be the next thing… I think Facebook, Instagram, YouTube and Twitter... those are the big boys. They’ve been around, I don’t think another thing is just going to come up. I could be wrong, but I think the switch is going to be what I’m doing,” he said.
Paul started making prankster videos of himself when he was just 10 years old, eventually garnering a total social media reach now approaching 48 million. Today, he owns his Maverick brand which consists of a clothing line, though he has plans to expand it. He has also branched out into acting in television series and films, with his work including a guest appearance on Law & Order: Special Victims Unit, comedy film Weird Loners, adult comedy Airplane Mode and more.
“I am a businessman. I am an entrepreneur. I am an entertainer, a creator, a life shattering mogul,” he told Arabian Business in an interview last month.