Sheikh Nahyan bin Mubarak Al Nahyan, Minister of tolerance and coexistence announces the launch of the new and improved version of the ‘Adventures of Mansour’ cartoon. Bidaya Media, the company behind the cartoon has announced three strategic agreements with key local entities Mubadala, Federal Youth Authority, and Early Childhood Authority.
November 16 marks the International Day of Tolerance, a video shared on Mubadala’s social media channel reflects the show’s 10th anniversary and the positive impact that the popular cartoon has on UAE national culture, well-being and identity.
Homaid Al Shimmari, Deputy Group CEO and Chief Corporate and Human Capital Officer at Mubadala said, “The new rebooted show, with increased production values and quality, is a prime example of what is possible in the UAE. Through this partnership, we aim to further leverage the show’s popularity and show the next generation of UAE creative talents how much they can achieve with the right tools in place. It is partnerships like these that truly make a positive impact on the community, and I encourage the youth to get involved in these workshops and initiatives to develop the future content in this region and globally.”
Sana Suhail, Director General of ECA said, “We are proud of our deepening partnership with Mubadala in expanding the available development opportunities for children through our sponsorship of such a popular show. Importantly, the relaunch exhibits the healthy balance that is needed in today’s world between the role of technology in our lives and the need for children to disconnect from their devices and connect with the real world. This healthy mix between the online and real worlds is at the core of this show and is key to better prepare our children for the future.”
Nabil El Jisr, CEO Bidaya Media said “Mansour has been hugely successful with over two billion YouTube views. With our compelling stories and content, we are harnessing Emirati values and culture, and creating an awareness for these among the youth, as well as the new generation, by leveraging Mansour and its popularity amongst the Emirati community. This serves to encourage, protect, and support Emirati heritage and principles for future generations.”
The Adventures of Mansour has over two billion YouTube views, three million subscribers, 300 million watch hours and 25.2 million unique viewers in the last 90 days. The new version intends to build on this success and momentum to raise awareness for the culture and values that represent the UAE both locally and internationally.
The series targets children aged 6-12 and is funded by Mubadala and the Abu Dhabi Early Childhood Authority (ECA) as part of their efforts to support children content creation that support inclusion, culture, and Arabic language.
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