The Watch Meister, which sells multi-million dollar priced watches and timepieces to the rich and famous in Dubai, is set to make a splash in the city’s residential real estate sector, with listing of ultra-luxury houses, carrying price tags of $2 million and above.
The exclusive top-end and limited edition watch seller is also gearing up to pursue its well-heeled, deep-pocketed clientele from the world of royalty, UFC fighters, film stars and high-street bankers, with a new business division, offering access to private jets, super yachts, and luxury cars.
The high-end player in Dubai’s horology segment has also set its eyes on expanding into the jewellery and entertainment sectors, with plans to introduce a select range of exclusive and exquisite jewellery brands by iconic designers from around the world, and launch Meisters Club for curated events.
“We are set to expand our vision beyond horology into luxury lifestyle,” Riz Ahmed, chief executive officer of The Watch Meister, told Arabian Business.
“We will continue to ‘redefine’ luxury,” he said.
Ahmed said the firm’s diversification plan will encompass some of the select segments such as listing of ultra-luxury properties, exclusive jewellery brands and curated events and services such as private jets and yachts.
All new businesses under its diversification are to be launched under the Meister brand.
Cashing in Dubai luxury property
Ahmed revealed the firm’s plans to get into the top end of residential real estate, with the launch of ‘Meisters Real Estate’ for exceptional listings, starting at $2 million.
The move is apparently aimed at cashing in on the firm’s current brand popularity among the rich and the upwardly mobile, in the fast rising branded and ultra-luxury property segment in Dubai.
“Also, stay tuned for exclusive jewellery under ‘The Jewellery Meister’ brand,” he said.
He said the firm’s top-end and limited edition watches attract a diverse clientele, including UFC fighters, film stars, politicians, bankers, businessmen, and royal family members – all appreciating luxury and sophistication.
The firm’s move is to further build-on and indulge its clientele base with offerings in other super luxury segments.
The curated collection of watches and timepieces at ‘The Watch Meister’ are priced in the range of $10,000 to $2-3 million, offering esteemed brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex.
“Our boutique showcases products that embody craftsmanship and prestige, and offers sophistication at every price point, whether our customers seek elegance or investment,” Ahmed said.
Luxury expansion strategy
Ahmed said the firm now looks to extend its brand to other luxury segments, with exclusive and high-end offerings and services.
Industry watchers said within a short span of four years, The Watch Meister has achieved tremendous success in establishing its name among the rich and famous in Dubai, climbing fast on the brand chart.
The outlet’s exclusive collection of watches timepieces like the RM 50-03 McLaren Tourbillon Edition, AP Black Ceramic Skeleton, Rolex Daytona Rainbow and rare Patek Philippe models such as the baguette 5711 and 5980, epitomising luxury and craftsmanship, also helped it to establish itself as a distinguished brand.
Ahmed said the firm’s worldwide delivery services, ensuring that enthusiasts from every corner of the globe can experience the sophistication and craftsmanship of The Watch Meister, also helped it to emerge as a trusted brand for the rich and the famous.
“At The Watch Meister, we pride ourselves on our unparalleled commitment to authenticity, ensuring that every timepiece purchased through us is meticulously authenticated,” he said, adding that it helps it to stand out in an industry fraught with grey market uncertainties.
The firm’s diversification move seems to be based on the hope that it can replicate its success in other areas of luxury – whether it is marvelous residential properties or limited edition jewelleries or services for private jets and yachts.
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