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Sat 16 Sep 2017 10:48 AM

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Electronics giant Panasonic eyes double digit growth in Middle East

New managing director Hiroki Soejima says region is key growth market for 2017

Electronics giant Panasonic eyes double digit growth in Middle East

Electronics giant Panasonic is targeting double digit growth in the Middle East and Africa this year.

Panasonic Marketing Middle East & Africa (PMMAF), the regional headquarters for Panasonic, has announced robust plans for fiscal year 2017 under the leadership of the new managing director Hiroki Soejima.

At the company's annual convention in Dubai, the brand outlined increased focus on spreading market penetration through strategic alliance with key retailers, product enhancement by introducing ‘local-fit’ product line ups and reinvigoration of brand through its upcoming marketing campaign.

Soejima said: “Over the years, the Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, it has augured well for us.

“Riding along this dynamically growing market we aim to align our strategies to keep pace with the ever changing requirement with the introduction of flagship models along with a strong new line-up that will excite our customers.”

As a part of his keynote address at the event, Soejima highlighted Middle East as the key growth market for Panasonic and the company aims to attain a double digit growth in fiscal 2017.

Panasonic’s small appliances and major appliances registered double-digit growthwhile conventional telephone and office automation products maintained market leadership, he said.

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