Abu Dhabi-based Agthia Group has taken a significant step towards establishing itself as one of the leaders in the food and beverage sector in the region when it officially launched its new protein manufacturing facility in Jeddah.
The group has invested AED90 million ($24.5 million) into the new facility, located in Industrial City 1 in Saudi Arabia’s second-largest city, that spans over 9,000 square meters and is expected to achieve an annual production capacity of over 9,000 tons.
Agthia expands in KSA market
The facility is designed to meet the growing demands for Agthia’s key protein brands and highlights the group’s strategic initiative to tap into the immense growth potential of the largest market in the GCC region.
Alan Smith, Chief Executive Officer of Agthia Group, commented: “Our investment in this manufacturing facility in KSA underscores Agthia Group’s unwavering commitment to creating value for our stakeholders and establishing ourselves as the foremost player in the F&B industry across the MENA region by 2025.
“This project is a testament to our commitment to the objectives of Saudi Vision 2030, particularly in advancing localisation and achieving self-sufficiency. By bolstering our presence in KSA’s rapidly expanding processed meat market, we are not only reinforcing our market position but also contributing significantly to the diversification and growth of our regional product portfolio.”
The Jeddah plant has two production lines capable of manufacturing over 50 distinct SKUs, supported by a diverse supply chain of over 69 raw materials. Equipped with in-house microbiology and sensory evaluation laboratories, the facility ensures the highest standards of quality control and product development.
In line with Agthia’s commitment to food safety and regulatory compliance, the unit is accredited by the Saudi Food & Drug Authority and certified by the BRCGS Global Food Safety Standard.
The KSA’s processed meat market is projected to reach $7.1 billion by 2030, growing at a compound annual growth rate of 5.49 percent. The manufacturing facility will enable Agthia to capitalise on this growth potential.
Declan Bennett, President of Agthia’s Protein Business, added: “This comprehensive setup enables Agthia to offer a robust product portfolio tailored to the evolving needs of the Saudi market. This investment addresses the rising demand for our protein and frozen products within the Kingdom, positioning us to effectively meet both current and future market requirements.
“By bolstering local production capabilities, we are poised to better serve the Kingdom’s growing demand for premium protein products while driving sustainable growth and strengthening our leadership position in the regional F&B industry.”
Agthia will export to more than 25 countries from the new facility, solidifying its regional and global footprint.
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