R&B Fashion, Dubai-based Apparel Group’s homegrown brand, has revealed ambitious plans to launch 200 new stores across the GCC and India by the end of 2025.
A large-format family fashion destination, R&B Fashion currently operates over 135 stores and is one of the fastest-growing lifestyle fashion brands in the region.
R&B Fashion’s global reach
R&B Fashion has already inaugurated over a dozen new stores in the first quarter of the year and the brand’s footprint is set to become even more pronounced with planned openings in prominent urban centers across Saudi Arabia, the UAE, Bahrain, Qatar and India.
The new stores will be in key GCC cities like Riyadh, Jeddah, Dammam, Dubai, Doha, Sharjah, and Manama. In India, a significant expansion is planned in major metropolitan areas, where the new stores will be a blend of high street and mall locations.
Arun Pagarani, CEO of R&B Fashion, commented: “Our aggressive expansion strategy is crafted to transcend traditional retail boundaries. Each new R&B store emerges as a gateway to global fashion trends, meticulously adapted to resonate with local preferences, ensuring a seamless blend of quality, style, and exceptional value.
“We are not just opening stores; we are creating dynamic hubs that celebrate the diversity and individuality of our customers. This expansion is a bold step towards establishing R&B Fashion as the premier fashion destination in every market we enter.”
The new stores will provide a broad selection of apparel that appeals to diverse consumer bases and will focus on exceptional service to enhance the shopping experience for its customers.
R&B Fashion, which was launched in Oman-Muscat Grand Mall in October 2012, retails its own label of men’s, women’s, and children’s apparel and own-designed non-apparel products, including shoes, handbags, and accessories. All products are ethically sourced and the brand is an active participant in the internationally acclaimed Better Cotton Initiative (BCI).
Apparel Group is a global fashion and lifestyle retail conglomerate that owns over 2,200 retail stores and 85 brands on all platforms. It employs over 22,000 people.
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