Dubai shoppers can ditch their cash and cards and use their face to pay for shopping after a new facial recognition payment system was launched in Dubai.
Network International and Carrefour have teamed up to launch the Face Pay face verification platform for payments from consumer authentication service provider PopID.
After collecting their food and daily essentials at select Carrefour stores a shopper simply smiles at a facial recognition scanner at the checkout and takes their items away – no need for money, cards or any other payment device.
Dubai shops launch Face Pay
It is a first for biometric payments in Dubai and has been introduced at Majid Al Futtaim-owned Carrefour stores in Deira and Amsaf.
Bernardo Perloiro, Chief Operating Officer – GCC at Majid Futtaim Retail, said: “Carrefour is a leader in introducing new technologies that enhance the customer experience, while finding solutions that can eliminate friction.
“Face verification will make it easier and more convenient for our customers to check out efficiently – without having to reach for their wallets. This safe, seamless payment method only takes a few seconds, and we are excited to be one of the first retailers to be rolling this out across the UAE in partnership with PopID and Network International.”
To use facial recognition payment, customers must first enrol for the service through the Carrefour app or website.
The solution is based on proprietary facial recognition technology developed by PopID, and provisioned through Network International’s acceptance network for mass adoption across the UAE.
Andrew Key, Group Managing Director – Acquiring at Network International, said: “We are thrilled to continue driving the evolution of biometric payments with the UAE’s first-of-its-kind face verification platform.
“Face Pay aims to make checkouts quick, convenient and seamless for a superior customer experience, and secure businesses from potential fraud with robust security protocols.
“Network International is proud to be the first acquirer to launch Face Pay-enabled biometric payments acceptance in the country. With a strong track record of leading payments innovation in the region, we aim to continue investing in strategic partnerships that further the potential of payments across the UAE.”
John Miller, CEO of PopID and investment company, Cali Group said: “In America and Japan, we have demonstrated that allowing consumers to link Face Pay to loyalty accounts and payment methods enhances revenue, increases speed of ordering and check out, drives loyalty engagement, and reduces fraud.
“We are excited to implement the platform with Carrefour and Network International in grocery for the first time in this region.”
Dubai is increasingly adopting facial recognition and biometric technology to provide services.
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