UAE telecoms giant Etisalat penned a deal with UAE-based online marketplace Noon.com to sell a range of its mobile products across the newly launched e-commerce platform.
According to the new agreement, Noon.com will offer a number of Etisalat products on its portal, including pre-paid credit top-up cards, post-paid connections, broadband Internet e-life products, as well as any of Etisalat's mobile devices.
"Our products and services will be offered on their e-commerce platform, for customers to buy and purchase. All sorts of products [will be available], from devices to new connections on mobiles as well as home products," Etisalat's chief consumer officer Khaled ElKhouly told Arabian Business.
The signing of the deal was attended by founder of the $1 billion online marketplace Mohammed Alabbar and CEO of Etisalat Saleh Al Abdooli.
Mohammed Alabbar’s @Noon signs deal with @etisalat to sell mobile products on their new e-commerce platform at #GITEX2017 in #Dubai #UAE pic.twitter.com/OC2uw3KU1w— ArabianBusiness.com (@ArabianBusiness) October 8, 2017
Commenting on the deal, ElKhouly said: "It’s quite a good deal that we've been working on and it's a good partnership with two big names in the country of Etisalat and Emaar.
"We've already started with devices and the rest will follow."
Shortly after the signing Etisalat tweeted a picture confirming the announcement.
Billionaire businessman and Emaar chairman tapped into the regional e-commerce boom with the UAE launch of Noon.com in September.
The digital marketplace is a joint venture between Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors, including Kuwait-based retail franchise operator MH Alshaya Co, which acquired a strategic stake in recent weeks.
Described by Emaar as an "Arabic-first e-commerce platform", Noon.com will offer a range of clothing, home goods and grocery staples.
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