In a wide-ranging interview with Arabian Business, Noon and Emaar founder Mohamed Alabbar revealed that the ecommerce firm is on track to be the largest delivery company in the UAE and wider region.
“This is our market. We are very close to being the largest delivery and ecommerce company in Dubai and the region,” he said.
Alabbar’s comments come as competition in the food delivery market heats up, with the MENA region experiencing a surge in restaurant delivery, driven by a growing consumer appetite for convenience.
The billionaire founder made it clear he welcomes the challenge of taking on this market, saying, “We will take care of our home town. What we have done in Noon [in food delivery] in two years is amazing.”
Speaking directly to Noon’s competitors, Alabbar believes that Noon will eventually prove victorious, saying, “We’re committed to winning and we won’t stop. There’s no limit to the investment we’ll go to.”
“We will always beat the competition, but more importantly we continue to beat ourselves,” he added.
“We beat ourselves all the time, that’s why we beat the competition, we beat ourselves every single year.”
On Dubai’s booming property sector, Alabbar remains thankful to the leadership and the emirate and UAE.
“It’s the government of the UAE and it’s policies, along with the Dubai government policies that makes us all look like heroes. It’s not us, I’ll be honest,” he said.
Alabbar continued to express humility, adding: “We are very lucky to do what we do in our lives … To live the life of ecommerce, the life of technology, to use AI in new and exciting ways, it’s an honour for me. I’m really touched that I am exposed to this world.”
“It’s really not about the money but we take our business really very seriously. Noon is run with military precision.”
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