Global cryptocurrency exchange Bitget and Upland, the leading immersive Layer1 gaming platform, announced a strategic partnership centered around the launch of the utility token SPARKLET on Ethereum.
The collaboration will include the establishment of Bitget’s virtual headquarters in the metaverse built by Upland, with extensive token airdrops and rewards for both Upland and Bitget communities.
The partnership also marks Bitget’s entrance into the metaverse, offering an immersive experience to its users, the company said in a media release.
Bitget said it will establish the ‘Traders’ Hub’ on Treasure Island, featuring the Bitget Headquarters and a captivating café with educational content.
As part of this initiative, Bitget has purchased Treasure Island, the last unminted neighbourhood in Upland’s San Francisco, comprising 888 properties.
These virtual properties will be distributed as rewards in this exclusive location, marking the final opportunity to receive unminted properties in the last unminted neighbourhood of San Francisco, which was fully sold out two years ago, Bitget said.
To celebrate the partnership, a series of giveaway campaigns will be hosted, including Bitget Launchpool to farm SPARKLET and increased rewards for SPARKLET holders.
Participants in the Launchpool will qualify for airdrops inside Upland.
Users can stake SPARKLET for UPX rewards, build structures, or create no-code NFTs to increase their rewards.
Bitget launchpool participants and other holders who bridge their SPARKLET to Upland will have a chance to win additional rewards, including properties on Treasure Island and an exclusive Bitget car replica NFT which can be used for racing and traveling within the Upland platform.
Additionally, eligible Upland users who owned SPARKLET prior to the Token Generation Event (TGE) will be rewarded with a special 3.5 million SPARKLET pool of tokens over the next six months.
Bitget will further reward these users with a drop from a pool of $50,000 worth of Bitget Token (BGB).
“At Bitget, our support for crypto gems goes beyond a simple listing. We are dedicated to helping promising projects gain more visibility, users, and partners through our Launchpool, Launchpad, and various educational and reward initiatives,” said Gracy Chen, CEO at Bitget.
“Our collaboration with Upland to create a Bitget-themed metaverse is a mutually beneficial and exciting endeavor. We aim to become the top choice for more emerging projects in the future, aiding them in creating a greater real-life impact,” she said.
Dirk Lueth, co-founder and co-CEO of Upland, said building out Treasure Island together and transforming it into a ‘Trader’s Hub’ using SPARKLET is a truly groundbreaking example of partnership-driven product development.
“This project showcases the power of collaboration to strengthen community bonds and propel Upland forward,” he said.
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