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Petromin, Gupshup partner to launch Saudi Arabia’s first generative AI-powered automotive AI agent

The AI Agent leverages generative AI capabilities on Gupshup conversation cloud to offer seamless and efficient vehicle support in both Arabic and English

AI Agents
AI Agents are driving a radical transformation in customer engagement across industries

Petromin Corp, the Saudi-based mobility solutions company, partnered with Gupshup, the leading conversational AI platform, to introduce PETROMINit!, a first-of-its-kind advanced customer service AI agent in Saudi Arabia.

The AI Agent leverages generative AI capabilities on Gupshup conversation cloud to offer seamless and efficient vehicle support in both Arabic and English.

PETROMINit! is available on WhatsApp, offering customers seamless and instant access to support through a familiar and convenient channel, the company said.

The AI-based customer service leverages advanced large language models (LLMs) and natural language understanding to deliver remarkably human-like support interactions akin to speaking with a live automobile support specialist.

Hussein M Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation, said the company is reimagining automotive customer service through the power of intelligent AI Agents.

“PETROMINit! isn’t just a technological upgrade—it’s a strategic leap forward that demonstrates how autonomous AI can fundamentally transform customer engagement,” he said.

Dajani said the AI Agent saw strong early adoption, with nearly half of Petromin Corp’s WhatsApp users exploring the AI features in just the first month of its launch.

Customers can access support for a comprehensive range of services including vehicle quick servicing from Petromin Express, Petromin Autocare, Petromin Autocare EV solutions, Petromin Autocare premium repair options, Petromin body & paint, Petromin Tristar, and loyalty points assistance.

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