Samsung emerged as the top smartphone brand globally, following a 10 percent fall in smartphone shipments by the reigning leader Apple in the first quarter of 2024, a market report said.
Global smartphone shipments also posted a 7.8 percent jump to reach 289.4 million units on a year-on-year basis in Q1 this year, the report by IDC said.
Samsung ships 60.1 million units in the first quarter of 2024
Samsung shipped 60.1 million units in the first quarter of 2024 with 20.8 percent market share, while Apple’s shipments dropped by 10 percent to 50.1 million units.
In the corresponding quarter last year, Apple had shipped 55.4 million iPhones, with its market share accounting for 17.3 percent.
In the third spot was Xiaomi with 14.1 percent market share as it shipped just over 40 million units in Q1 2024.
IDC said it expected these two companies to maintain their hold on the high end of the market, though the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo will likely have both OEMs looking for areas to expand and diversify.
“The smartphone market is emerging from the turbulence of the last two years both stronger and changed,” said Nabila Popal, research director with IDC’s Worldwide Tracker team.
According to Popal, there is a shift in power among big give companies, which will likely continue as market players adjust their strategies in a post-recovery world.
“Xiaomi is coming back strong from the large declines experienced over the past two years and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets,” she added.
Transsion was the fastest growing brand in Q1, 2014 as its shipments rose by an impressive 84.5 percent.
The Chinese conglomerate shipped 28.5 million units and its market share was just under 10 percent.
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