Twitter boss Elon Musk said he will revamp the size and frequency of advertisements that appear on the social media platform and plans to roll out a higher-priced subscription model that allows for zero ads.
“Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” Musk said on Saturday.
He didn’t give details on what will be done or how the new subscription model will be priced.
Zero ad Twitter plan
Also, there will be a higher priced subscription that allows zero ads
Musk has sought to diversify the company’s business away from advertising dollars since he acquired the platform in October, pinning his hopes on revenue from “Blue” subscriptions.
The company is struggling to stem losses in its ad revenue as brands pull back from the site amid concern about its moderation policies.
It recently relaxed a three-year ban on political advertising in a continued policy shift.
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