dnata Catering & Retail has expanded its long-term partnership with Aer Lingus through the launch of a new in-flight retail programme, covering a five-year onboard retail contract alongside dnata’s existing hub catering agreement.
The deal strengthens dnata’s position as the Irish flag carrier’s end-to-end service partner, managing retail operations across Dublin, Shannon, Cork, and Manchester. The scope includes full product sourcing, procurement, warehousing, and technology management.
Robin Padgett, CEO of dnata Catering & Retail, said: “This partnership takes our collaboration with Aer Lingus to the next level – uniting our expertise in catering, retail, and technology to create an exceptional onboard experience. Together, we’re delivering a modern, data-driven retail programme that celebrates Irish brands, improves efficiency, and enhances passenger choice.”
The retail range features Irish and international brands, including Sculpted by Aimee, Tan Organic, BPerfect, The Smooth Company, and Deli-Lites, alongside seasonal festive menu items. Customers can preview the onboard “Bia” magazine digitally before their flight and make purchases using contactless payments powered by dnata’s integrated retail technology ecosystem.
Adrian Dunne, Chief Operations Officer, Aer Lingus, said: “The addition of inflight retail to the existing partnership we have with dnata will drive significant operational benefits, whilst enhancing our customer experience at the same time. The programme will be delivered via a new crew iOS app, which will allow for a data-driven product range tailored to our customers’ preferences and proudly showcasing a wide selection of Irish brands.”
Serving more than 10.5 million passengers annually, the partnership aims to modernise Aer Lingus’ inflight retail and catering experience.
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