Hala, Dubai’s e-hailing taxi service and a joint venture between Careem and the Roads and Transport Authority (RTA), is entering a third emirate – Fujairah.
The move is in partnership with the Fujairah Transport Corporation (FTC), with a shared commitment to advancing safe, affordable, and reliable mobility across the emirate. It will provide residents and visitors with a seamless, technology-driven e-hailing experience that will enhance connectivity across Fujairah.
The agreement follows a successful pilot phase, during which Fujairah and Dibba’s taxi fleet was integrated onto the Careem app. It resulted in measurable improvements across key operational metrics, including higher driver engagement and increased customer adoption of e-hailing services.
Khaled Nuseibeh, Chief Executive Officer of Hala, commented: “Partnering with the Fujairah Transport Corporation represents a pivotal milestone for Hala and for the UAE’s broader mobility ecosystem. Reliable, sustainable, and tech-driven transport solutions are only possible through collaboration with local regulators who deeply understand their communities’ needs.
“Together, we’re setting a new standard for accessibility, convenience, and smart transportation that is shaping the future of mobility in the UAE.”
Asayel Albalghoni, General Manager of the Fujairah Transport Corporation, added: “The Corporation has always prioritised safety, reliability, and customer satisfaction. By joining forces with Hala, we are embracing the next phase of transport modernisation, one that integrates digital innovation while preserving the trust and quality that Fujairah residents expect.”
For its initial launch phase in Fujairah, Hala will offer the same trusted experience familiar to users in Dubai and Ras Al Khaimah, including real-time ride tracking, transparent Captain ratings, and digital payments. The service will continue to evolve based on community feedback.
Fujairah’s growing population, coupled with its emergence as a tourism and logistics destination, makes it an ideal market for Hala’s convenient ride-hailing solution.
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