ROX Motor, a global luxury new energy vehicle manufacturer, has established its regional headquarters in Abu Dhabi in partnership with the Abu Dhabi Investment Office (ADIO), marking a major step in its regional expansion and collaboration with the emirate’s emerging automotive sector.
The announcement was made during DRIFTx, Abu Dhabi’s flagship international exhibition for smart and sustainable mobility, organised by ADIO’s Smart and Autonomous Vehicle Industries (SAVI) cluster. The event forms part of ADIO’s efforts to accelerate the deployment of next-generation mobility solutions by aligning policy, infrastructure and industry.
Supported by ADIO, the new regional headquarters will coordinate ROX Motor’s operations across the region, including sales, after-sales services and future localisation of supply chains. The company said the move reinforces its commitment to the UAE and the wider GCC market, while contributing to Abu Dhabi’s economic diversification and the development of its automotive sector.
Mohammad Ali Al Kamali, Chief Trade and Industry Officer at ADIO, said: “ROX Motor’s continued expansion from Abu Dhabi is a strong validation of the emirate’s emergence as a centre for advanced industry and innovation. The opening of the company’s regional headquarters reflects our commitment to enabling industrial partnerships that deliver localisation, technology transfer and high-value job creation, supporting Abu Dhabi’s broader economic diversification agenda.”
Jarvis Yan, Founder and CEO of ROX Motor, said: “With ADIO’s strategic support, we are proud to expand our footprint in Abu Dhabi through our regional headquarters, strengthening our long-term commitment to the UAE and wider GCC and enhancing our ability to provide an exceptional experience for our customers.”
ADIO said its collaboration with ROX Motor aligns with its wider mission to attract global mobility innovators and build an integrated automotive ecosystem in the emirate. By supporting research and development, encouraging advanced manufacturing and enabling international companies to establish operations, ADIO aims to position Abu Dhabi as a hub for sustainable, innovation-driven industries of the future.
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