Dubai’s hotel industry reported its highest room rates in three months in April, according to preliminary data from analysts STR.
Absolute average daily rates (ADR) and revenue per available room (RevPAR) were the highest in Dubai since January.
Occupancy, while significantly improved from pandemic lows, came in slightly lower than March. Throughout the April Ramadan period, daily occupancy remained in the 50 percent range, STR said.
It added that year-over-year percentage increases are substantial because of the comparison with the months most affected by the pandemic in 2020.
Occupancy averaged 59.7 percent in April while ADR stood at AED576.33 and RevPAR averaged AED343.94.
The figures come as the emirate announces the resumption of live entertainment, weddings and community sporting events as Covid-19 restrictions are relaxed.
From this week, Dubai now allows 10 diners at restaurant tables and six at café tables, upping the previous limits of seven and four as coronavirus restrictions continue to ease. Brunches are also back and bars are allowed to open for a one-month trial period.
Under the new guidelines announced Monday by Dubai’s Media Office, concerts and social and institutional events are also back on, “on the condition that attendees and participants have been vaccinated.”
According to the revised measures, all entertainment facilities and venues can have an increased capacity of 70 percent while hotels can raise their occupancy ceiling to 100 percent.
For indoor events, 1,500 people are now allowed to gather and for outdoor events, the capacity is 2,500.
Since last October, Dubai has been stepping up its international marketing campaign to attract tourists as the emirate continues to open up its attractions after the coronavirus crisis.
The Department of Tourism and Commerce Marketing (Dubai Tourism) launched a new global campaign called Live Your Story, which aims to create a “transformative shift” in the way it positions Dubai from a city of iconic skyscrapers and landmarks to a destination that celebrates the cultures of over 200 nationalities.
The campaign encourages visitors to enjoy much more than the world famous landmarks and attractions that are synonymous with Dubai’s tourism offering.
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