Syrve, a UAE-headquartered restaurant management platform, announced its entry into Egypt, as part of its expansion plans in the MENA region.
It has set up an office in Cairo, with plans to launch its innovative food tech solutions for restaurant automation throughout the country.
Egypt has been chosen after several rounds of research within the MENA region. The current stake is taken on the cost of entrance, hunger for tech in the country and the overall demand on education in terms of restaurant management, the company said.
Syrve for restaurant management
“Along with the tech itself, we are planning on applying our experience in restaurant business and introducing the best practices, implementation procedures and training protocols,” Alexander Ponomarev, Syrve MENA CEO, said.
“The Syrve’s team [in Egypt] is trying to be as advanced as possible…. the full scope of our solutions is going to be in place,” Ponomarev said.
The company said it will provide the most innovative software solutions according to the latest food tech trends, including FaceID, AI Forecasting, and powerful application program interface (API) to hospitality sector players in Egypt.
Besides technological solutions and POS systems, Syrve provides implementation procedures and training for restaurants’ teams in order to help food services to integrate innovative technologies into the daily work routine.
In the initial phase, Syrve plans to focus on middle to high segmented customers, fine dining restaurants, small to medium chains of any type of service in Egypt.
The company said it has already on-boarded Vinny’s Pizzeria’s three branches in Egypt, and is in the process of tying with more currently.
Syrve, currently operates in 54 countries, including the UK and Italy.
The company is working on innovative solutions for the food service market to automatise bars, restaurants, and hospitality businesses.
Its clients include popular global and local restaurant chains and small businesses such as Papa John’s, Baskin Robbins, Carrefour, Le Pain Quotidien, Bulldozer Group, L’eto Caffe and Gourmet Gulf – which operates brands such as Yo!Sushi, Texas de Brazil and Hummingbird.
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