Posted inTravel & Hospitality

Mystery shopper results revealed

Round one of this controversial ATN initiative staged in conjunction with Grass Roots finds out who’s hot and who’s not amongst Dubai’s travel agent community.

Round one of this controversial ATN initiative staged in conjunction with Grass Roots finds out who’s hot and who’s not amongst Dubai’s travel agent community.

The results are in for the first round of ATN’s mystery shopper initiative with Grass Roots.

The company sent its spies to four major travel agencies in Dubai to test out the skills of their agents and the retail outlets’ general appeal, measuring the success of each against the following criteria: store location, store presentation, customer service, product knowledge, initiatives and up-selling of products, pricing and speed of service.

Dnata Travel Centre on Sheikh Zayed Road took top slot with 32 points, while Al-Futtaim Travel in Mall of the Emirates fell down on customer service and came in last with 14 points.

In second and third places were Sharaf Travel at DIFC and The Travel Market, Murraqabat, respectively.

For a full run down on points lost and scored and the comments made by the mystery shoppers, see the August edition of Arabian Travel News.

And watch out, there’s a mystery shopper visiting your agency soon!

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