SEVEN, a subsidiary of the Public Investment Fund (PIF), has announced the establishment of its 5th entertainment destination in Saudi Arabia, marking the first in the Aseer region.
Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of Aseer Development Authority (ASDA), witnessed the momentous occasion.
With a significant investment of over SAR1.3 billion (approximately $347 million), the strategic location of the entertainment destination lies between Abha and Khamis Mushait, in close proximity to Abha International Airport.
Spanning an expansive area of 64,000 square metres, the development boasts a built-up area exceeding 79,000 square meters.
Gensler, a renowned global architecture, design, and planning firm, has meticulously crafted the architectural design, drawing inspiration from the ancient stone buildings indigenous to the Aseer region.
The design aligns seamlessly with The Urban Code of Aseer Region, which prioritises excellence in urban planning, design, landscape, and architecture while preserving the region’s identity.
SEVEN’s Abha Project: Vision 2030
“Aseer region is experiencing an unprecedented renaissance across various sectors, thanks to the unwavering support from our leadership. SEVEN’s entertainment destination in Abha is a key project for Aseer, supporting our ambition to become a year-round global destination,” Prince Turki said.
“Abha represents another ambitious project as part of our efforts to bolster the entertainment sector throughout the Kingdom. By 2030, we anticipate a GDP contribution exceeding SAR 4 billion and over 5 million visitors. Moreover, this project will create hundreds of direct and indirect job opportunities for the people of Aseer,” Chairman of SEVEN, Abdullah AlDawood, added, highlighting the project’s significance in line with Vision 2030.
AlDawood continued, expressing gratitude to strategic partners for their support in developing the entertainment landscape in the region and highlighting the collaboration with the Aseer Development Authority under the supervision of Prince Turki bin Talal bin Abdul Aziz Al Saud.
The architectural design of the destination was carefully crafted to reflect the region’s ancient heritage while offering unique and distinctive entertainment attractions for guests of all ages, enriching their quality of life.
Modern Building Leaders (MBL) has been appointed by SEVEN to undertake the construction works.
“MBL is honored to contribute to this distinguished project, an iconic entertainment landmark in the region. We are committed to executing the project to the highest standards, employing state-of-the-art technology and machinery while prioritizing safety and sustainability measures,” Olivier Crasson, CEO of MBL said.
SEVEN Abha will feature eight distinct attractions, including a family entertainment center offering a range of experiences from arcade games to world-class rides and virtual reality areas.
SEVEN’s Abha Attractions
Additionally, there will be a jungle-themed edutainment attraction named Discovery Adventures, developed in partnership with Warner Bros. Discovery Global Themed Entertainment.
A PLAY-DOH themed entertainment center, licensed by leading toy and game company Hasbro, will tap into children’s creativity and imagination.
Moreover, an immersive indoor golf adventure area with the latest technology and a multipurpose venue for live entertainment events will be available.
Visitors can also indulge in activities such as indoor e-karting on multi-level tracks, futuristic bowling, and enjoy a 10-screen cinema from AMC.
SEVEN will curate a diverse range of retail and food and beverage offerings to cater to various preferences.
SEVEN has secured partnerships with renowned companies to design the entertainment attractions in Abha, including Cundall, Theme 3, Top Notch, Holofice, Thinkwell, and Sea Quest.
SEVEN’s ambitious investment plan of over SAR 50 billion encompasses the development of 21 entertainment destinations across 14 cities in Saudi Arabia, including Riyadh, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
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