Red Sea Global, in a recent announcement, has revealed two new brands under its portfolio, WAMA and Galexea. Both brands will lead exclusive water sports and diving activities for guests. Activities include kayaking, canoeing, stand up paddle boarding, foiling, kite surfing and more.
“Creating experiences is just as important as building hotels, and WAMA and Galaxea are sure to deliver unforgettable adventures for our guests. Whether it’s kayaking, canoeing, stand up paddle boarding, foiling, kite surfing, sailing, or exploring the Red Sea’s incredible submarine world, WAMA and Galaxea will create extraordinary moments and beautiful memories that last a lifetime,” said John Pagano, Group CEO of Red Sea Global.
“What’s more, these brands have been created with sustainability at their core and will continue to build on our ambition to deliver a regenerative approach to tourism development and operations. It is our hope that eventually they will become standalone brands operating at destinations around the world.”
Red sea water sports and diving activities
Galexea is working with the Saudi Water Sports & Diving Federation to ensure all facilities operated are in par with tourism standards and set the blueprint for future diving development around the world.
Last year, an eleven-month long research study of the Al Wajih lagoon revealed a vast diversity of flora, fauna and habitats, including endangered and critically endangered species.
The brands also hope to give divers a chance to explore the 18th century ‘merchantman’ shipwreck in the Red Sea, which boasts a cargo of jars, porcelain and spices.
Rosanna Chopra, ED of Destination Development explained, “When we consider people, planet, product, and process alongside visitors, community, and marine life, we must look to how we protect these best while ensuring our environment can still flourish. By owning and operating water sports and diving activities we can grow in line with the strategy defined by RSG and implemented across all our destinations.”
“Through the creation of strong brands, we will enjoy dynamic relationships with industry partners, federations, brand partners, activity specific groups and event IP’s. We will continuously look to the latest innovations both in natural power and hydro and electric powered equipment and hope to become a hub and a home for sport to grow,” Chopra added.
Establishing these new brands will also lead to job opportunities, WAMA and Galexea expect to employ more than 250 people by 2026. Candidates who get the opportunity will have a chance to live at Turtle Bay, the community created by RSG for their employees and families.
“When we first announced The Red Sea, we promised exciting career opportunities in new industries for Saudi Arabia. WAMA and Galaxea mark a new phase in delivering on that promise, and already we’re seeing huge interest from international talent as well as young Saudis looking to start their careers in this sector”, added Pagano.
Three resorts at the Red Sea will open this year along with the first phase of the Red Sea International Airport. 13 more hotels are set to open in 2024 and upon full completion on 2032, the destination will have over 50 resorts.
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