Starwood Hotels and Resorts Worldwide has signed an agreement with Khaldia Towers Company, a partnership between Al Jedaie Group and Al Hokair Group, to operate a Four Points by Sheraton hotel in Riyadh, Saudi Arabia.
The Four Points by Sheraton Riyadh Khaldia will open in the second quarter of 2013, marking the entry of the brand into the Gulf kingdom.
The hotel will feature 376 rooms including 138 suites, three restaurants and lounges, and an ultra-modern meeting and event space, including 18 meeting rooms along with a spa and fitness centre, Starwood said in a statement.
“Together with Khaldia Towers Company, we are delighted to introduce the Four Points by Sheraton brand to the Kingdom and further expand our footprint in the country,” said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa & Middle East.
“As Saudi Arabia continues to attract business travellers and religious tourism, the time is right to extend the Starwood portfolio across the country.”
Othman S Abahussain, general manager of Khaldia Towers Company, added: “We are excited about opening our first hotel with Starwood and introducing the Four Points by Sheraton brand in Saudi Arabia.
“There is a strong demand for mid-market hotel brands in the country and we believe Four Points by Sheraton has a great reputation with business travellers globally.”
Starwood operates close to 50 hotels and resorts across the Middle East under eight of the company’s nine distinct lifestyle brands.
With the opening of Four Points by Sheraton Riyadh Khaldia, Starwood will operate a total of 12 hotels in Saudi Arabia with additional five new hotels to in the country over the next three years.
“Growing the Four Points by Sheraton brand in key Middle Eastern markets, where we see continued demand for affordable yet innovative lodging options is core to our development strategy,” said Bart Carnahan, senior vice president, Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East.
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